Before You Buy: It Cosmetics CC+ Cream Review

Product: It Cosmetics CC+ Cream
Price: $39
Where to Buy: Sephora

Using It:

You can use a sponge or foundation brush to apply this CC cream since it’s thicker than a typical CC cream. Alternatively, you can use your fingertips to blend the foundation in for best results and a seamless, natural finish. Set everything with a translucent powder for lasting power.

It Cosmetics CC+ Cream Review:

I am very picky when it comes to my foundation. I absolutely despise anything close to cakey and would rather go bare-faced than deal with detectable foundation. When I first saw the It Cosmetics infomercial, I was convinced it wasn’t for me because it was such heavy coverage. Nothing lightweight and natural could produce those kinds of results!

Turns out that I was wrong. I bought a tube of the CC cream to see if it’s really all that. The shade selection was quite narrow, so I opted for ‘Light’ seeing as I was on the cusp of my lightest tan, teetering on the edge between my pasty self and something resembling a human. While the Light shade turned out to be just a hint darker than I needed it to be, the cream blended in well and provided flawless coverage that not even the wrong shade could disturb.

I was an immediate convert. I hate spending hours blending foundation in for heavier coverage, opting for quick BB or CC creams that I can rub into my face quickly to get out the door. This one gave me the ease of quick coverage but also the look of a flawless foundation routine. I kid you not, it came close to my beloved Giorgio Armani Luminous Silk Foundation. At a $64 vs $39, the price difference is $25 and the results are both impeccable, allowing me to save the pricier Giorgio Armani foundations for special occasions.

Overall, it’s smoothing, color-correcting, brightening, lasts all day and easy to blend. The biggest complaint? Not enough shades! This is a very limited shade collection, and it requires the mixing of multiple shades in order to get the perfect match.

Check out our more reviews “Before You Buy”

Notable Ingredients

  • It Cosmetics does not test on animals and is cruelty-free.
  • Niacinamide is a powerful ingredient that contributes to anti-aging properties like fading discoloration, ceramide synthesis, and wrinkle-smoothing.
  • Although the formula is alcohol-free, it contains a few essential oil fragrances which might not be suitable for sensitive skin.
  • The formula contains snail secretion filtrate, aka snail slime, which is all the rage in K-beauty. It’s prized for its healing and hydration properties. (Note, while snails aren’t harmed or killed for the collection of the filtrate, they are exposed to stress in the process.)

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I had my doubts when I first tried this cream, but the results it delivered were mindblowing enough for me to make it my regular go-to foundation. #beautytips #skincare #bestfoundation

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It Cosmetics CC+ Cream Review
  • Packaging/Design
  • Ease of Use
  • Affordability
  • Effectiveness
  • Value
The Good

Excellent and natural coverage

Color correcting


The Bad

Limited shades

Nataliya Ogle


Nataliya Ogle likes making sure others live to their full potential. She publishes articles on her primary website and works as a freelance writer for other women's interest sites. Her physical body is in New York but her presence can almost always be found online. The internet is her first love.

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