Before You Buy: It Cosmetics CC+ Cream Review

Product: It Cosmetics CC+ Cream
Price: $39
Where to Buy: Sephora

Using It:

You can use a sponge or foundation brush to apply this CC cream since it’s thicker than a typical CC cream. Alternatively, you can use your fingertips to blend the foundation in for best results and a seamless, natural finish. Set everything with a translucent powder for lasting power.

It Cosmetics CC+ Cream Review:

I am very picky when it comes to my foundation. I absolutely despise anything close to cakey and would rather go bare-faced than deal with detectable foundation. When I first saw the It Cosmetics infomercial, I was convinced it wasn’t for me because it was such heavy coverage. Nothing lightweight and natural could produce those kinds of results!

Turns out that I was wrong. I bought a tube of the CC cream to see if it’s really all that. The shade selection was quite narrow, so I opted for ‘Light’ seeing as I was on the cusp of my lightest tan, teetering on the edge between my pasty self and something resembling a human. While the Light shade turned out to be just a hint darker than I needed it to be, the cream blended in well and provided flawless coverage that not even the wrong shade could disturb.

I was an immediate convert. I hate spending hours blending foundation in for heavier coverage, opting for quick BB or CC creams that I can rub into my face quickly to get out the door. This one gave me the ease of quick coverage but also the look of a flawless foundation routine. I kid you not, it came close to my beloved Giorgio Armani Luminous Silk Foundation. At a $64 vs $39, the price difference is $25 and the results are both impeccable, allowing me to save the pricier Giorgio Armani foundations for special occasions.

Overall, it’s smoothing, color-correcting, brightening, lasts all day and easy to blend. The biggest complaint? Not enough shades! This is a very limited shade collection, and it requires the mixing of multiple shades in order to get the perfect match.

Check out our more reviews “Before You Buy”

Notable Ingredients

• It Cosmetics does not test on animals and is cruelty-free.
• Niacinamide is a powerful ingredient that contributes to anti-aging properties like fading discoloration, ceramide synthesis, and wrinkle-smoothing.
• Although the formula is alcohol-free, it contains a few essential oil fragrances which might not be suitable for sensitive skin.
• The formula contains snail secretion filtrate, aka snail slime, which is all the rage in K-beauty. It’s prized for its healing and hydration properties. (Note, while snails aren’t harmed or killed for the collection of the filtrate, they are exposed to stress in the process.)

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Nataliya Ogle

Founder

Nataliya Ogle likes making sure others live to their full potential. She publishes articles on her primary website styletomes.com and works as a freelance writer for other women's interest sites. Her physical body is in New York but her presence can almost always be found online. The internet is her first love.