{"id":30597,"date":"2017-05-08T07:00:45","date_gmt":"2017-05-08T11:00:45","guid":{"rendered":"http:\/\/wordpress-181994-533056.cloudwaysapps.com\/?p=30597"},"modified":"2018-07-16T23:19:10","modified_gmt":"2018-07-17T03:19:10","slug":"brand-on-instagram","status":"publish","type":"post","link":"https:\/\/www.styletomes.com\/blogging-tips\/brand-on-instagram\/","title":{"rendered":"You Can’t Build a Brand on Instagram: Stop Wasting Your Time & Start Growing a Business"},"content":{"rendered":"
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Let\u2019s talk about how much time you devote to your social media accounts versus your blog. Some of the major influencer leaders and brands have all been extremely focused on Instagram feeds and promotions related to social media only. It\u2019s quick, easy, and has a huge user base, so why not right? The problem is, so many people are racking their brains trying to grow their brand on Instagram that they\u2019ve completely forgotten (or never even started) an actual blog.<\/p>\n

One of the biggest complaints that have been plaguing the blogger\/influencer community on Instagram is the fact that IG has changed their model so much that organic reach is severely stunted. Honestly, ask yourself how much time you\u2019re spending on your social media management. Most likely, the bulk of it is on Instagram.<\/p>\n

The more time you spend on that, the less time you\u2019re putting into your writing and promotion of long form content. What’s the problem with that? You\u2019re sacrificing your entire business. Specifically, I want to address how you should be using social media and Instagram in your blogging career and my experiences with building up a social media presence in conjunction with growing my blog.<\/p>\n

Building Your Brand, Not Just Growing an Audience for\u00a0Instagram’s Business<\/h3>\n

I want you to be successful in building your brand. That means doing things efficiently enough, so it feels like you\u2019re making progress, not just doing routine tasks that seem to be going nowhere. I can almost guarantee most of you have felt like Wile-E-Coyote, spinning your legs in place. By the time you notice you’re on a roll, you hit a brick wall. Over and over again. It’s frustrating, I know.<\/p>\n

The biggest trend I’ve noticed over the course of blogging (I’m going way back to ’07..omg has it been ten years since bloggers started scoping out the internets and building empires??) is that social media networks popped up at the rate of an unfortunate teen’s zits.<\/p>\n

We were used to forums, chat rooms, and communities like LiveJournal, but then MySpace crushed it and created scene queens<\/a>. Then Facebook popped up. And like a bad chain reaction, a bazillion\u00a0(unofficial number) networks suddenly showed up to the party.<\/p>\n