{"id":28871,"date":"2016-10-07T15:12:02","date_gmt":"2016-10-07T19:12:02","guid":{"rendered":"http:\/\/wordpress-181994-533056.cloudwaysapps.com\/?p=28871"},"modified":"2019-12-08T09:46:42","modified_gmt":"2019-12-08T14:46:42","slug":"blogger-events-and-fashion-events","status":"publish","type":"post","link":"https:\/\/www.styletomes.com\/fashion\/blogger-events-and-fashion-events\/","title":{"rendered":"The Difference Between Blogger Events and Fashion Events"},"content":{"rendered":"

This article will be my last installment on my personal experience with NYFW. If you\u2019ve read any of my other posts, you\u2019re probably filled up on plenty of info about what NYFW looks like for a blogger. This time around, I want to address an important distinction that many aspiring and new bloggers need to know: blogger events and fashion events aren\u2019t necessarily the same thing.<\/strong><\/p>\n

Related: What does a blogger actually do at fashion week?<\/a><\/strong><\/em><\/p>\n

Knowing the distinction and realizing that each offers different things will help you manage not only expectations but also your schedule. You can be a bit more savvy about how you fill up your precious time.<\/p>\n

What Fashion Blogger Events & Fashion Industry Events Have in Common<\/h3>\n

Obviously, both deal with fashion. DUH. The end.<\/p>\n

I kid. There are more similarities than there are differences thankfully, but it’s important to know the distinctions, so you don’t wander around in the dark. It gets especially confusing during fashion week.<\/p>\n

Ok, so yes, they both deal with fashion, but they also deal with brand awareness. I think we got a little starry eyed for free stuff somewhere along the way, so we started to look for perks in every event. Fashion industry events aren’t necessarily about all free perks.<\/p>\n

They might provide a cool environment, food, and drinks, but don’t expect always to walk away with a goodie bag. Designers are taking opportunities to present the influencers and editors with some unique experiences in the form of art installation spaces that display their clothing. That’s pretty rewarding in itself!<\/p>\n

What’s expected of us? To report on whether we liked the clothes or not.<\/p>\n

What’s Different?<\/h3>\n

I have a few examples of traditional shows below and the experiences they offer, and we can get to that in a minute, but I’m going to pull in Lulu’s event as an example of a distinct difference. So, the #LulusStyleStudio<\/a> event took place during fashion week, along with a few other networks\/brands who put on blogger-specific events.<\/p>\n

The event space and pitch gear toward having fun and taking a break from work at the shows. They typically offer free services like getting hair and makeup done. There’s plenty of sponsor exposure and decor conducive to some pretty photo-ops.<\/p>\n

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A photo posted by Fashion Blogger 💃 Nataliya O (@styletomes)<\/a> on