{"id":28247,"date":"2016-08-09T07:00:10","date_gmt":"2016-08-09T11:00:10","guid":{"rendered":"http:\/\/wordpress-181994-533056.cloudwaysapps.com\/?p=28247"},"modified":"2018-07-17T13:36:11","modified_gmt":"2018-07-17T17:36:11","slug":"switch-instagram-business-account","status":"publish","type":"post","link":"https:\/\/www.styletomes.com\/blogging-tips\/switch-instagram-business-account\/","title":{"rendered":"Should I Switch to an Instagram Business Account?"},"content":{"rendered":"
EXCITING NEWS:<\/strong><\/div>\n
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You can keep reading old articles here, but all new blog tips and online business articles can now be found on Lerna<\/a>, a brand new incentivized learning platform that rewards you for learning material by giving you money back!<\/strong><\/div>\n
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When the option of the Instagram Business account first came out, I was\u00a0hesitant to make the switch.\u00a0My first uncertainty centered around the was the fact that I might become the guinea pig. There was a possibility of falling into a new algorithm which would push down the importance of my posts.<\/p>\n

You know, kind of like when Facebook launched its business pages. Suddenly, your stories got buried unless you spent money on the ads. If you don\u2019t know\u2026yeah, that happened. And everyone was disappointed about how much life sucked.<\/p>\n

Benjamin Surman, Founder & CEO of Fortis<\/a>, a brand consulting firm, shares in my skepticism. When asked about whether it\u2019s a good idea for bloggers to switch, he broke it down simply:<\/p>\n

\u201c\u2026Keep in mind that Facebook does have to make money for the investor.\u00a0 I believe that we are going to see algorithms as deep as those on Facebook for business profiles which will lead to business profiles having to do more to have their posts seen by followers, not limited to paying for post promotion.\u201d<\/p>\n

I\u2019ve had the option of running ads on Instagram with my Facebook account for a while.\u00a0The ability to create more ads within Instagram wasn’t too enticing. But, having an\u00a0accurate set of audience stats is a plus, considering a lot of the apps got the boot in early June.<\/p>\n

The Good & The Bad of Instagram Business Account Switch<\/h3>\n

You can\u00a0switch between business and personal. Meaning, if you\u2019re not feeling the business account switch, you can always go back to having a personal account. That made my business account change a lot easier to tolerate.<\/p>\n

Jonathan Tavarez<\/a>, Founder & CEO of Vantage Internet Group<\/a>, a digital marketing consultancy firm, gave me a breakdown of some of his experiences with the new feature.<\/p>\n

\u201c[Switching to an Instagram business account] requires linking your Facebook account which may notify all of your friends about your business account on Instagram. You may or may not want that and it is annoying.\u201d<\/p>\n

His suggestion for managing this? Create a separate Facebook account for managing the advertising on Facebook\u00a0and within Instagram.<\/p>\n

It’s\u00a0convenient and faster to build an ad through the Instagram app. But, the targeting capabilities are inferior to creating the ad through Facebook.<\/p>\n

There\u2019s good and bad here. On one side, it seems that targeting is not as precise as within Facebook. But, the default audience seems to be fairly matched to the account\u2019s target audience. Although, the algorithm of that targeting is still unknown.<\/p>\n

As far as the advantages? Mr. Taverez points out that the variety of CTA (call-to-action) buttons has drastically increased. You can\u00a0test out several CTA types if you\u2019re looking to run Instagram ads and gauge their performance.<\/p>\n

If you\u2019re looking to gain more traffic to your blog, or to gain more exposure, the ease of Instagram ad management is a huge advantage. You can now quickly and effortlessly create ads on the go.<\/p>\n

Should You Make the Switch?<\/h3>\n

In short, it doesn\u2019t hurt at the moment if you\u2019d like to receive some quick stats and try running a few ads. As a fashion blogger, you most likely already have a Facebook business account for your page. If you’ve run Facebook ads before, there aren\u2019t many extra steps for you to take in setting up the Instagram business account ads.<\/p>\n

Take Benjamin Surman\u2019s advice though and think about long term strategy for your business. Considering that Facebook hasn\u2019t been shy in the past about making sweeping changes, it\u2019s best you \u201cmove your base [strategy] before someone does it for you, by force.\u201d<\/p>\n

What are your top concerns about Instagram?<\/h4>\n","protected":false},"excerpt":{"rendered":"

EXCITING NEWS: You can keep reading old articles here, but all new blog tips and online business articles can now be found on Lerna, a brand new incentivized learning platform that rewards you for learning material by giving you money back! When the option of the Instagram Business account first came out, I was\u00a0hesitant to…<\/p>\n","protected":false},"author":2,"featured_media":28250,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[464],"tags":[399],"thb-sponsors":[],"yoast_head":"\nShould I Switch to an Instagram Business Account? | Style Tomes<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.styletomes.com\/blogging-tips\/switch-instagram-business-account\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Should I Switch to an Instagram Business Account? | Style Tomes\" \/>\n<meta property=\"og:description\" content=\"EXCITING NEWS: You can keep reading old articles here, but all new blog tips and online business articles can now be found on Lerna, a brand new incentivized learning platform that rewards you for learning material by giving you money back! 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