Get The Runway Look: Hood By Air SS17 NYFW

Sarah McGonagle went backstage for Style Tomes to give you guys a step-by-step on how to recreate the looks from some of the season’s hottest shows! Follow along here on Style Tomes for the exclusive scoops and on her Instagram for additional backstage snaps. All photos by Sarah McGonagle.

Hood by Air has never shied away from sparking conversation with their unique take on beauty. This season proved to be no different for Shayne Oliver’s cult brand. His newest collection was sponsored by adult film giant Pornhub.

Hood By Air SS17 Backstage: Get the Look

The Spring/Summer 2017 runway brought us more of the exaggerated fits that have gained the attention of street stylists the world over. Meanwhile, he maintained the androgynous flair that has captivated the attention of high-caliber writers and editors with a newfound desire to create a narrative for a new generation.
Hood By Air SS17 Backstage: Get the Look

The Story Behind the Makeup

As though paying a subtle tribute to the show’s risqué sponsor, MAC Pro Artist Inge Grognard took the lead from “curious children who had broken into their mother’s makeup kit.” She messily slathered Vaseline across the fresh, clean skin on each model’s face. Because why not?

There was no order to this madness. Applied in thick layers with a complete lack of blending to the foreheads and cheeks, the gel looked ready to drip off the models’ faces had it not been so thick in texture.

The final result was a shiny, raw look with slicked down hair gone awry that emanated the exact avant-garde realism that has made HBA one of fashion’s most sought-after labels. Nails followed suit, with artists from duri adding haphazard lines of golden yellow polish topped with small pilings of Vaseline on each finger.

Hood By Air SS17 Backstage: Get the Look

This look is far from wearable, but you can rock it on your next editorial shoot. The unusual shapes and textures created by the Vaseline adding another dimension to an already complex presentation by a brand that refuses to stop changing the way we see and style streetwear with its dark vibes and influence.

As the models prepared to hit the runway, HBA’s intention to question the boundaries of our comfortability became apparent with bold printed phrases quite literally spelling it out for us on the backs of layered coats: “Do you know where your kids are?”

Get the Look: Makeup (Base, not Vaseline)

Key Products:

MAC Mineralize Timecheck Lotion

MAC Studio Fix Perfecting Stick

MAC Mixing Medium in “Shine”

MAC Pro Longwear Waterproof Brow Set in “Clear”

MAC Lip Conditioner

  1. Use the Timecheck Lotion as a colorless foundation to hydrate and perfect the skin.
  2. Minimally and strategically apply the Studio Fix Perfecting Stick for a raw, clean look to the skin. Be careful not to add so much as to change the natural texture of the skin.
  3. Apply Mixing Medium in “Shine” over the full face, forehead, cheeks, or t-zone to finish.
  4. Brush the Brow Set through the brows to groom and set.
  5. Add Lip Conditioner to nourish and condition the lips and for a natural shine.

The Vibe Backstage

Nataliya Ogle


Nataliya Ogle likes making sure others live to their full potential. She publishes articles on her primary website and works as a freelance writer for other women's interest sites. Her physical body is in New York but her presence can almost always be found online. The internet is her first love.

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